…a 38-year-old Sami reindeer herder whose life is deeply intertwined with the traditions and landscapes of Arctic Norway. Born into a family of herders, Nils Ole grew up surrounded by reindeer, learning the timeless skills and values passed down through generations. The herd he tends today is not just a livelihood but a living legacy, carefully nurtured by his family and inherited from one generation to the next.

Nils Ole began his journey working alongside his father, who instilled in him the knowledge and respect needed to care for the herd and preserve their Sami way of life. Together, they became trailblazers, offering some of the first authentic Sami experiences to visitors curious about this unique Arctic culture. In 2009, Nils Ole became an independent reindeer herder, a milestone that marked his commitment to continuing his family’s tradition while also sharing its beauty with the world.

While Nils Ole often spends his days out on the tundra, guiding his reindeer through the changing seasons, his influence is present in every aspect of the Sami experiences his family offers. Guests who visit are treated to an authentic glimpse into Sami culture, from stories of reindeer herding to traditional rituals. And for those lucky enough to meet Nils Ole in person, his quiet charisma and profound connection to the reindeer leave an indelible impression.

His work extends far beyond the tundra. Nils Ole and his herd have starred in major film productions such as The 12th Man and The Kautokeino Rebellion, captivating audiences with their grace and authenticity.

His life and culture have also been the subject of international documentaries, including one by the American broadcaster PBS, showcasing his role as both a guardian of tradition and a modern ambassador for Sami heritage.

Every visit offers a unique and personal connection to the Sami way of life. Whether or not you encounter Nils Ole himself, which you most likely will, his story and legacy are woven into the experience.

Step into this world of ancient traditions, inherited wisdom, and the magic of the Arctic—and perhaps, if the moment is right, you might find yourself in the presence of a reindeer herder whose life is as extraordinary as the land he calls home.

Book your visit at Nils Oles Sami camp by clicking this link