The Story of Authentic North: From Arctic Floating to Tromsø’s Must-Do Experience
Travel News
November 28, 2025

The Story of Authentic North: From Arctic Floating to Tromsø’s Must-Do Experience

A small, passionate company offering a truly unique adventure: Arctic Floating

In 2023, Authentic North began its journey as Arctic Survival Tours—a small, passionate company offering a truly unique adventure: Arctic Floating. What started as an adrenaline-fueled experience, swimming in the icy Arctic Ocean with rescue suits, quickly evolved into something more profound. Guests weren’t just seeking thrills; they wanted to connect with Norway’s stunning nature in a peaceful, memorable way.

Arctic Floating under the Northern Lights

As word spread, Arctic Floating became one of Tromsø’s sought-after activities. Floating under the Northern Lights, surrounded by silence and stars, our guests discovered a new kind of adventure—one that’s both relaxing and exhilarating. This growing popularity inspired us to rebrand as Authentic North, reflecting our commitment to safe, authentic, and unforgettable experiences in the Arctic.

Today, Arctic Floating is a signature experience for visitors to Tromsø, and we’re proud to have helped shape its rise. Our journey from a niche survival tour to a provider of true Arctic adventures shows that sometimes, the best way to experience the North is to simply float and take it all in.

Explore the Arctic with Authentic North

Our primary focus has been providing exciting and authentic activities for people visiting Tromsø.

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