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Sami Culture and Reindeer Herding: Experience Norway’s Indigenous Heritage

Step into the world of the Sami, Norway’s indigenous people. Meet reindeer herders, enjoy traditional food, and immerse yourself in rich cultural traditions on our authentic Sami experiences in Tromsø.

The Sami people are the indigenous heart of Northern Norway, with a rich culture centered around reindeer herding, storytelling, and a deep connection to nature. At Authentic North, we’re honored to partner with Sami herders like Nils Ole Oskal to offer authentic cultural experiences for our guests.

On our tours, you’ll meet real Sami families, feed and interact with reindeer, and gather around the fire to enjoy traditional food and joik (song). Our guides share stories passed down through generations, giving you insight into a way of life that’s both ancient and alive today.

Whether you’re joining us for a reindeer sledding adventure or a cultural evening, you’ll leave with a deeper appreciation for Norway’s indigenous traditions—and memories you’ll cherish forever.

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Whale Watching and Whale Safaris in Tromsø

Join Authentic North for unforgettable whale watching safaris in Tromsø. Spot orcas, humpbacks, and more with expert guides focused on responsible wildlife encounters and lasting memories.

Tromsø is one of the best places in the world for whale watching. Each winter, the fjords around our city come alive with orcas, humpback whales, and other majestic marine life, drawn by the rich herring stocks.

At Authentic North, our whale safaris offer a front-row seat to this natural spectacle. Led by experienced guides, you’ll set out on comfortable boats designed for safety and warmth, scanning the horizon for the telltale spouts and fins. Along the way, you’ll learn about the whales’ migration patterns, feeding habits, and the delicate ecosystem of Norway’s Arctic waters.

Our focus is on responsible wildlife watching—ensuring minimal disturbance to the animals while providing you with memories that will last a lifetime. Join us for a whale watching adventure and witness the giants of the sea in their natural Arctic habitat.

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The Story of Authentic North: From Arctic Floating to Tromsø’s Must-Do Experience

Discover how Authentic North began in 2023 with Arctic Floating and grew into Tromsø’s leading provider of unique, authentic Arctic adventures. Learn why floating in the Arctic Ocean has become a must-try experience for visitors.

In 2023, Authentic North began its journey as Arctic Survival Tours—a small, passionate company offering a truly unique adventure: Arctic Floating. What started as an adrenaline-fueled experience, swimming in the icy Arctic Ocean with rescue suits, quickly evolved into something more profound. Guests weren’t just seeking thrills; they wanted to connect with Norway’s stunning nature in a peaceful, memorable way.

As word spread, Arctic Floating became one of Tromsø’s sought-after activities. Floating under the Northern Lights, surrounded by silence and stars, our guests discovered a new kind of adventure—one that’s both relaxing and exhilarating. This growing popularity inspired us to rebrand as Authentic North, reflecting our commitment to safe, authentic, and unforgettable experiences in the Arctic.

Today, Arctic Floating is a signature experience for visitors to Tromsø, and we’re proud to have helped shape its rise. Our journey from a niche survival tour to a provider of true Arctic adventures shows that sometimes, the best way to experience the North is to simply float and take it all in.

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